NEW YORK TIMES: AT FUTURE FAIR, DISCOVERING EMERGING AND UNDERSUNG PLAYERS
The new art fair wants to be a "change agent" with more collaboration, global locations and a hyperlocal New York scene.
ARTSY: 22 ARTISTS TO DISCOVER AT NEW YORK'S SEPTEMBER FAIRS
Future Fair exhibiting artists; Anneke Eussen, Deb Sokolov and Layo Bright, Mario Joyce, Marryam Moma, Tristram Landsdowne named among top artists to discover at New York's September fairs.
6 SALONS ET 300 EXPOSANTS: L'ARMORY WEEK JOUE LE REBOND
Une semaine intense avec pas moins de six foires: L'Armory Show, bien sûr, mais aussi Independent, Spring Break Art Show, Art on Paper, Future Fair et Clio Art Fair
The New York Times selects The Future Fair Holiday Market as the first event in their weekend arts roundup. Appearing online and in print on December 18, 2020.
[Future Fair’s] approach resulted in a vibrant, coherent lineup of galleries, attracting a wide range of exciting, young artists who are shaping the future of the art world. With presentations available online between May 6th and June 6th through Artsy, Future Fair quickly found an alternative approach for their concept.
Future Fair announced the launch of Future Fair Online last week with an exhibition and program developed as a response to the COVID-19 pandemic causing the postponement of the inaugural New York show.
Among the participating galleries are El Apartamento (of Havana), 1969 Gallery (New York), Ochi Projects (Los Angeles), and Alberta Pane (Paris and Venice), and project spaces include Detroit Presents (Detroit), Matèria (Rome), and Suburbia Contemporary (Granada and Cape Town).
As small and medium-sized galleries have shuttered at an alarming rate in recent years, many of their owners have pointed to the high price—and huge risk—of participating in art fairs. Now one startup thinks it has found a more sustainable model for dealers.
For many galleries, art fairs present a “damned if you do, damned if you don’t” proposal. The cost to participate has grown increasingly steep, with many charging tens of thousands for a booth, plus expenses for shipping, travel, and insurance. Do more than one fair a year—let alone five or six—and that number balloons quickly. On the other hand, not participating can amount to a significant lost business opportunity.
The participating galleries, a maximum of 36, will equally split 35 percent of the fair’s profits, which they can either take in cash, use to sponsor another gallery’s participation in the future, or get a credit toward the fair next year.
The average contemporary art fair can feel a bit more like a meat market than a refined, curated experience. Future Fair offers a corrective for the current fair ecosystem by bringing in galleries as partners to create the feel of a swanky salon or sophisticated kunsthalle.
The Future Fair, a new art fair with a profit-sharing business model, will hold its inaugural edition in New York at Chelsea’s Canoe Studios during Frieze week next year.
Une nouvelle foire d’art contemporain doit bientôt voir le jour à New York. Future Fair, dont la première édition est prévue du 7 au 9 mai 2020, pendant Frieze New York, tranche dans son concept avec les autres manifestations.
Le fiere d’arte stanno diventando sempre più costose e affollate. Per le piccole e medie gallerie, i rischi e le spese sono ormai insostenibili, schiacciate dai grandi nomi del mercato dell’arte.
Participating in fairs can incur substantial costs for galleries, a commitment of funding which may result in significant loss if collectors and potential buyers do not show interest.