Future Fair grew out of the desire to build a capsule sized platform for galleries participating in a global art market. Focused on transparency and equitability, we believe that through innovative, direct collaboration with and between exhibitors we can build a stronger art community that propels artists and galleries forward.

First launched in 2020 during the global pandemic, Future Fair established its roots in New York City in 2021 amidst an art market boom. The May 2025 edition will mark the fair’s 5th anniversary, a testament to the platform’s ability to adapt and thrive amidst market fluctuations.

At this pivotal moment, we recognize that the art world needs fresh voices, innovative ideas, and a sense of renewed energy. As we approach our 5th anniversary edition, our aim is to ignite optimism and dynamism by continuing to champion pioneering artists who are actively pushing culture forward. Future Fair is grateful to our founding galleries for their trust and support. Find out more about the founding galleries here.

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The Pay-It-Forward Fund

Starting in 2025, Future Fair will commit 15% of its profits towards a Pay-It-Forward Fund that allocates grants to rising art dealers participating in the exhibition. This commitment is an evolution from the original profit-share model launched in 2020, furthering the platform’s efforts towards a more sustainable, diverse and equitable platform for new art dealers.

Additionally, participating exhibitors have the opportunity to contribute towards the fund. This offers more established galleries the chance to support a more diverse range of peers. This mutual aid amongst exhibitors has already proven successful in previous iterations of the fair.

The Pay-It-Forward campaign is a holistic model; one in which ticket-buyers, partners, and exhibitors contribute towards supporting in-roads for new voices in the art industry.